The mark consists of the following: An image of a woman dressed as a cupcake. She has blue coiled hair, a red cherry on top of her head with a brown stem, purple, yellow, green and red striped leggings, pink wings, purple gloves, pink skin, purple eyes, and a pink striped top with white and pink sleeves. Her skirt is a cupcake having a purple wrapper, white icing, and red, orange, pink, green, blue and yellow sprinkles. She is holding a bunch of blue, green, orange, yellow, purple, pink and red balloons. Under the image of the woman is the literal element, "SPRINKLES", in blue stylized lettering.