The mark consists of the wording "Hershey's Cocoa" set inside a shaded rectangle, with such rectangle set below a larger rectangle featuring a stylized depiction of a man, woman, and child drinking from coffee cups, with a stylized depiction of a can set at the left-hand side of the mark, which can features the wording "Hershey's Cocoa" and a stylized depiction of a baby placed inside a coffee bean, along with design elements intended to depict additional wording set on the side of the can. The color black appears in the background of the shaded rectangle featuring the wording "Hershey's Cocoa", in the face, eyes, and hair of the man, in the eyelashes of the woman, in the eyes of the child, and in the tie of the man; the color dark brown appears in the can; the color medium brown appears in the can and in the coffee cups; the color silver appears in the wording "Hershey's Cocoa" set inside the shaded rectangle, in the wording "Hershey's Cocoa" on the can, in the depiction of the baby placed inside a coffee bean on the can, in the design elements forming the stylized depiction of wording on the side of the can, and in the can; the color white appears in the can, in the shirts of man, woman, and child, in the eyes of the man and child, in the coffee cups, in the teeth of the man and woman, and in the hair of the man; the color blue appears in the eyes of the child, in the coffee cups, in the shirt of the man, in the can, and in the background of the rectangle featuring the depiction of the man, woman, and child; the color orange appears in the hair of the woman and child, in the shirts of the woman and child, in the lips of the man and woman, in the eyebrows of the woman and child, and in the skin of the man, woman, and child; the color peach appears in the skin of the man, woman, and child, and in the hair of the woman and child; the color gray appears in the man's suit, in the man's eyes, in the skin of the man, woman, and child, in the coffee cups, and in the depiction of the baby placed inside a coffee bean on the can.