The mark consists of the number "2", which appears in black, Reklame Script font, placed just above the center of where the words "Cool and Gang" meet, between the "L" and "G". The word "Cool" appears in black to the left of the word "Gang". The "C" in "Cool" is in Grobold font. The remaining letters of the word "Cool", "ool", are in Painterz font. "Cool" is underlined by a casually sketched, wavy, black lines, with the top of the line merging with the bottom right of the "C", the entire bottom portions of the "oo", and the bottom left corner of the "L". The underline has two parts. The top portion (described in the previous sentence) is has a downward curve, extending on the left passed the "C", and extending on the right passed the "L" about two-thirds of the way below the "G" in "Gang". The bottom portion of the underline stems out from the top portion at about a third of the way through, curving down towards the left and then shooting back towards the right, stopping just before the end of the "L". The "C" is capitalized and the top/bottom arms of the letter transition from a solid fill to a slightly spaced shading. The two "o"'s, "oo", are lowercased, the top portion inside the letters are dripping into the space, and the bottom of the letters seem to drip slightly past the top line underlining the word cool. The two "o"'s have a black palm tree stemming up from the center where the two letters meet, and extends above the "C" but below the top of the "2". The palm tree is surrounded by splatter marks, as if it had been drawn by dropping the paint onto the background. The "L" is capitalized and the bottom of the letter is dripping slightly. The word "Gang" appears in red, Reklame Script font, to the right of the word "Cool". "Gang" is underlined by two casually sketched, wavy, red lines, with the top of the upper line merging in a downward slope with the bottom of the "a", the left leg of the "n", and the tail-end of the "g". Both of these lines begin about half-way into the first "G", with the top underline ending about half-way into the second "g". The bottom underline extends to the right, past the end of the word "Gang", and is curved upwards. The word "Gang" is presented in uniform font, with the "G" being capitalized and the remaining letters lowercased. The phrase "Est.2015" appears in red, Reklame Script font, centered beneath the "L" and "G", and below any underlines. The phrase "Est.2015" is presented in uniform font, with the "E" in "Est." being capitalized and the remaining letters lowercased.