The mark consists of of the stylized wording express pride appearing in the colors red, orange, yellow, green, blue, purple and pink. Below this is the stylized wording pride appearing in the colors red, orange, yellow, green, blue, purple, pink, yellow and purple. Next to this is the red outline of a red shopping bag with an outline of a heart in the middle. Below this is the stylized wording yourself appearing in red, orange, yellow, green, light green, blue, purple and pink.