The mark consists of stylized wording "VOODOO DOUGHNUT THE MAGIC IS IN THE HOLE"; the letter "V" is comprised of a snake who emerges from above through a stylized doughnut from which arises a variety of stylized images including snakes, playing cards, skulls, rabbits, voodoo dolls, human busts, human hands, candles, wands, stars, a human eye, a spade, a heart, a pipe, a dagger, and a skeleton; on either side of the stylized doughnut is a stylized magician shooting electrical bolts at the doughnut, one wearing a top hat and one holding a top hat from which emerges a rabbit; all surrounded by a stylized square border.