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Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
computer software that manages, monitors, measures and tracks the performance and effectiveness of advertising and promotion in various media; business monitoring and consulting services, namely, tracking the effectiveness of advertising, promotion and exposure in various media in order to provide strategy, insight, marketing and sales information and in order to provide a methodology for paying for such advertising, promotion and exposure; software as a service in the field of measurement of sales generated by media, by media promotion and by media exposure