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marketing and advertising services for others, namely, providing marketing advice, programs and campaigns and distribution of promotional, advertising, sales, and presentation materials in connection therewith; business marketing consulting services for others; conducting seminars, workshops, and courses in the field of marketing; strategic marketing services, namely, marketing fundamentals, marketing planning, and marketing analysis; marketplace targeting, namely, analysis of consumer behavior, business to business marketing, global marketing, segmentation of targeting and positioning, market research; providing advice regarding branding and packaging for goods and services, pricing concepts and methods, supply chain and channel management, retail and multichannel marketing, integrated marketing communications, advertising, public relations, and sales promotion, direct marketing and customer relationship management, interactive marketing, social media, personal selling and sales management; evaluation of marketing metrics and results