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Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
software that uses mathematical decision-making methodology to identify the optimal customer-level marketing strategies across all channels, including outbound channels, namely, direct mail, telemarketing and e-mail, point-of-sale channels, namely, kiosks, and inbound channels, namely, call centers and a global computer network