Trademarks owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION | Applied Marks - Trademark, Domain Name and Social Media Protection for Brands - /\\\ Applied Marks
owned BLUE CROSS AND BLUE SHIELD ASSOCIATION owned BLUE CROSS AND BLUE SHIELD ASSOCIATION

Trademarks owned by 'BLUE CROSS AND BLUE SHIELD ASSOCIATION'

Summary of page content
2010-04-19
4053700
2011-11-08
US
  • 38
    Telecommunications
    interactive on-line discussion sites and interactive on-line messaging sites, namely, providing message sending via a website, electronic message board services featuring a way for users to track and rate message posts, and email alerts in the field of health care, health care products and health care services
  • 42
    Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software
    computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from others, form virtual communities, engage in social networking featuring social media and topics on healthcare; hosting on-line web facilities for others for organizing and conducting interactive discussions in the field of health care, health care products and health care services; creating and maintaining blogs for others in the field of health care, health care products and health care services
800
REGISTERED AND RENEWED
2021-04-08
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2011-02-17
4019562
2011-08-30
US
  • 35
    Advertising; business management; business administration; office functions
    insurance lead generation services, namely, connecting consumers via telephone to insurance companies for information on healthcare options and products available for purchase
800
REGISTERED AND RENEWED
2021-04-08
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2011-06-15
4074287
2011-12-20
US
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    providing on-line information, news and commentary in the field of health and wellness relating to health plans, health support, fitness, nutrition and self care
800
REGISTERED AND RENEWED
2021-04-08
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2013-03-22
4744124
2015-05-26
US
Trademark Image
The mark consists of the wording "BLUE DISTINCTION CENTER+" in stylized font.
  • 35
    Advertising; business management; business administration; office functions
    conducting business surveys for quality measurement and improvement purposes in hospitals to determine service quality; conducting quality assurance surveys in hospitals to determine service quality; and healthcare cost review applying health plan administrative claims data
  • 42
    Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software
    quality evaluation services for the healthcare industry featuring healthcare provider performances
702
SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
2021-04-08
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2013-04-12
4689231
2015-02-17
US
Trademark Image
The mark consists of the wording "LIVE FEARLESS" in stylized font, superimposed over a translucent Greek cross design and a translucent shield design in the background.
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    insurance administration in the field of comprehensive benefit programs
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive health care benefit program in the nature of a health maintenance organization featuring physician, dental, hospital, home health care, preventative health treatment, therapy and dispensing of pharmaceuticals
702
SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
2021-04-08
2021-04-09
life well love eat work play green long learn dream free smart healthy longer music right hard people laugh home
2020-03-31
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    dental health insurance underwriting and administration; financial administration of a dental health care benefits plan for employees, namely, dental examinations, consultations, cleanings, x-rays, dental appliances, orthodontic treatments, oral surgery, and oral preventative services
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive dental care services provided to employees of a group plan, namely, dental examinations, consultations, cleanings, x-ray technician services, dentist consulting services related to dental appliances, orthodontic treatment, and oral preventative services
686
PUBLISHED FOR OPPOSITION
2021-03-23
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2020-03-31
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    dental health insurance underwriting and administration; financial administration of a dental health care benefits plan for employees, namely, dental examinations, consultations, cleanings, x-rays, dental appliances, orthodontic treatments, oral surgery, and oral preventative services
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive dental care services provided to employees of a group plan, namely, dental examinations, consultations, cleanings, x-ray technician services, dentist consulting services related to dental appliances, orthodontic treatment, and oral preventative services
686
PUBLISHED FOR OPPOSITION
2021-03-23
2021-04-09
vision editions lay flat operations center financial education partnership option web care group plan health implant family centers network practice
2020-03-31
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    vision health insurance underwriting and administration; financial administration of a vision health care benefits plan for employees, namely, eye examinations, consultations, diagnosis of eye conditions, ophthalmology procedures, prescriptions for corrective lenses, corrective frames, visual aids, ophthalmic solutions, and preventative services
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive vision health care services provided to employees of a group plan, namely, eye examinations, consultations, diagnosis of eye conditions, ophthalmology procedures, ophthalmology services for prescriptions for corrective lenses, ophthalmology services for corrective frames, ophthalmology services for visual aids, ophthalmic services for solutions and preventative services
686
PUBLISHED FOR OPPOSITION
2021-03-23
2021-04-09
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2020-03-31
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    vision health insurance underwriting and administration; financial administration of a vision health care benefits plan for employees, namely, eye examinations, consultations, diagnosis of eye conditions, ophthalmology procedures, prescriptions for corrective lenses, corrective frames, visual aids, ophthalmic solutions, and preventative services
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive vision health care services provided to employees of a group plan, namely, eye examinations, consultations, diagnosis of eye conditions, ophthalmology procedures, ophthalmology services for prescriptions for corrective lenses, ophthalmology services for corrective frames, ophthalmology services for visual aids, ophthalmic services for solutions and preventative services
686
PUBLISHED FOR OPPOSITION
2021-03-23
2021-04-09
dental editions lay flat operations center financial education partnership option web care laser life clear systems reality group global technology
2012-12-03
4832205
2015-10-13
US
  • 35
    Advertising; business management; business administration; office functions
    assessing healthcare service provider performance; conducting quality measurement, improvement and assurance surveys in hospitals to determine service quality; business data analysis, namely, analyzing and compiling data and criteria for evaluating the performance of patient-centered medical homes, accountable care organizations and other patient-centered care programs for business purposes
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    providing centers for excellence programs in the field of healthcare, namely, providing health and medical care information to enable consumers to make more informed healthcare decisions in collaboration with health care providers to improve outcomes, efficiency and affordability; providing information in the field of health, for patient-centered medical home programs, accountable care organizations and other patient-centered care programs
702
SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
2021-04-07
2021-04-08
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2013-10-02
4689518
2015-02-17
US
Trademark Image
The mark consists of shield design with a design of the state of Hawaii within.
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    insurance administration in the field of comprehensive benefit programs, including those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, therapy and pharmacy
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    comprehensive health care benefit program in the nature of a health maintenance organization, namely, physician, dental, hospital, home health care, preventative health treatment, therapy and dispensing of pharmaceuticals
702
SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
2021-04-07
2021-04-08
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
1989-11-28
1635706
1991-02-19
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    providing health and medical benefits to subscribers through prepaid plans
800
REGISTERED AND RENEWED
2021-04-06
2021-04-07
collection golf rock car gold club series original style home blend sports since design international gourmet cars care black york
2010-09-01
4007540
2011-08-02
US
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    providing health information on the subjects of childhood obesity and diabetes prevention
800
REGISTERED AND RENEWED
2021-04-06
2021-04-07
food life feel taste never things people news times time look stuff bad day business dog earth home enough tasted
2010-09-01
4007541
2011-08-02
US
Trademark Image
The mark consists of the words "Good Health Club" in stylized font whereby the first letter "O" in the word "Good" is replaced by a stylized apple design and a dotted curved line alongside a stylized shoe.
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    providing health information on the subjects of childhood obesity and diabetes prevention
800
REGISTERED AND RENEWED
2021-04-06
2021-04-07
food life feel taste never things people news times time look stuff bad day business dog earth home enough tasted
2010-09-01
4007542
2011-08-02
US
Trademark Image
The mark consists of the words "Good Health Club" in stylized font whereby the first letter "O" in the word "Good" is replaced by a stylized apple design, a dotted curved line alongside a stylized shoe, a shield featuring the staff of asclepius surrounded by an outline and a cross featuring a stylized design of the vitruvian man.
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    providing health information on the subjects of childhood obesity and diabetes prevention
800
REGISTERED AND RENEWED
2021-04-06
2021-04-07
food life feel taste never things people news times time look stuff bad day business dog earth home enough tasted
2020-03-17
US
  • 9
    Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
    downloadable software in the nature of a mobile application for access, management, and sharing of information and data in the fields of health, wellness, healthcare, healthcare insurance coverage, and healthcare insurance plan administration
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    insurance services, namely, underwriting, issuance, and administration of healthcare insurance; claims administration services in the field of health insurance; providing information about healthcare insurance plans
  • 41
    Education; providing of training; entertainment; sporting and cultural activities
    entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities
  • 44
    Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
    health care; medical services; providing information in the fields of health and wellness; comprehensive health care benefit programs in the nature of health care services, namely, physician, dental, hospital, home health care, preventive health treatment, therapy, preparation of prescriptions in pharmacies, and ambulance medical services
663
RESPONSE AFTER FINAL REJECTION - ENTERED
2021-04-05
2021-04-05
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
2013-09-19
4689488
2015-02-17
US
Trademark Image
The mark consists of the CROSS (with the Vitruvian Man symbol) and the SHIELD (with the Staff of Aesculapius symbol), to the right the words "BlueCross BlueShield", to the right the words "Blue" and the numbers "365".
  • 35
    Advertising; business management; business administration; office functions
    administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
702
SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
2021-04-03
2021-04-04
independent venture partners licensee ventures bowl ppo christ hill identification group ribbon sky red chip ridge book green white water
1990-04-16
1632573
1991-01-22
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    prepaid financing and administration of medical, hospital and related health services
800
REGISTERED AND RENEWED
2021-04-01
2021-04-02
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
1949-12-15
557037
1952-04-01
US
  • 42
    Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software
    furnishing medical care on a pre-payment basis
800
REGISTERED AND RENEWED
2012-08-11
2021-04-01
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
1950-11-13
557040
1952-04-01
US
  • 36
    Insurance; financial affairs; monetary affairs; real estate affairs
    underwriting the expense of medical care
800
REGISTERED AND RENEWED
2011-12-23
2021-04-01
ribbon sky red chip ridge book green white water mountain moon jeans diamond collar planet star line ocean black jean
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