The color red appears in a circular design element at the center of the mark, in the lettering "von MÜHLENEN," in the URL address "www.vonmuhlenen.ch", in a square design element appearing next to the name "von MÜHLENEN," as a border or frame element surrounding the aforesaid text and square design element, and in stripes that connect repeating appearances of said design element. The colors dark green, green, and blue appear in a depiction of a mountain range which forms a part of the aforesaid design element in the mark. The color white appears in the design of a circle in the middle of the mark, in the circular background in the center of the mark, in the spots on the repetitive design of a cow, and in the generally rectangular shaped background around the repetitive mountain design. The color black appears in the stylized wording "DUDINGEN", the stylized wording "HARTKÄSE AUS SCHWEIZER ROHMLICH, MINDESTENS 45% FETT I. TR./VOLLFETTSTUFE", the stylized wording "PASTA DURA, LATTE CRUDO, MIN. 45% DI MATERIAL GRASSA IN M.S.", the stylized wording "PÂTE DURE AU LAIT CRU, MIN. 45% MATIÈRE GRASSE E.S.", the stylized wording "HARDE KAAS, MET RAUWE MELK, MIN. 45% VETSTOF D.S.", the stylized wording "QUESO EMMENTAL SUIZO, DE LECHE CRUDA DE VACA, 45% M.G./E.S.", in the repetitive square background behind the design of a cow, and in the spots on the design of a cow. The color orange appears in the stylized wording "GARANTIE", "QUALITE SUISSE", "VON MUHLENEN" and "1861", all within the concentric orange circular outlines in the center of the mark, and in the outline of the repetitive design of a cow. The color yellow appears in the generally circular background behind all other elements.