9
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
software for processing images, graphics and text; computer software for encoding machine readable information in image and audio signals; computer software for encoding machine readable information in image signals for reproducing the information on product packaging, labels, tags, coupons, magazines, circulars, in-store signage and physical displays; computer software for encoding machine readable information in design files of product packaging, labels, tags, coupons, magazines, circulars, in-store signage and physical displays; computer software for incorporating machine readable information in package, label, tag, coupon, magazine, circular, in-store signage and physical display designs; computer software for encoding machine readable information in images rendered on screens or digital displays; computer software that adds functionality to photographs, music, television and financial instruments with machine readable information; computer software that encodes electronic content or physical items with data to identify such content or items; computer software for decoding digital information from image and audio signals; computer software for recognizing objects and audio signals; computer software for recognizing image and audio signals captured by optical or audio sensors and for linking users to e-commerce and other internet or global communications network connected sites or computers based upon such captured signals; computer software for recognizing image signals captured by optical sensors and for providing product information to users based upon such captured signals; computer software for mobile phones, hand held computers, data capture equipment, tablets, optical readers, electronic readers and scanners, for recognizing printed objects, image signals or audio signals; computer software for linking users to e-commerce and other internet or global communications network connected sites or computers based upon digital information in printed objects, image signals or audio signals; computer software for mobile phones, hand held computers, tablets, optical readers, electronic readers and scanners, for recognizing printed objects, image signals or audio signals, and for providing users product information based upon such recognition; computer software for mobile phones, hand held computers, tablets, optical readers, electronic readers and scanners, for decoding optical codes included in visual media, printed objects or image signals, and for linking users to e-commerce and other internet or global communications network connected sites or computers based upon such optical codes; computer software for decoding information from packaging, labels, tags, coupons, magazines, circulars, in-store signage and physical displays encoded with such information; computer software for decoding information from an object for use in the fields of e-commerce, marketing, manufacturing, logistics, inventory control, quality control, tracking and authentication; computer software for point-of-sale systems, namely, software for point-of-sale scanners, optical code readers and printers; computer software for creating digital product packaging design files encoded with machine readable information; computer software for processing audio; computer software for image and audio signal recognition to facilitate location specific applications; computer software for decoding information encoded in audio being provided in noisy environments; computer software for steganography applications; computer software for signal processing and print applications; signal processing software for encoding information in digitally designed, produced or distributed media content and physical objects; computer programs for the identification of goods or physical objects; computer software used to obtain information about products, photographs, music and television; computer programs for retrieving information about goods or physical objects through machine readable indicia; computer software for discovering electronic content or physical items by decoding data that was encoded in such content or items; computer software for discovering information associated with electronic content or physical items; computer programs for the management, inventory and procurement of electronic or physical goods and consumer products; computer programs for use in the retrieval of data from third-party websites; computer software for use in gaining access to and interfacing with third-party e-commerce information; computer programs for providing customers access to mobile marketing campaigns, social media, education, entertainment and targeted and optimized messages; computer programs for facilitating customer engagements with goods and service providers
35
Advertising; business management; business administration; office functions
business consulting services in the field of steganography, namely, utilizing machine readable information to direct customers to e-commerce and other brand related network services; business consulting services in the field of using coded information, including hidden digital codes, in marketing, product tracking and product sales; market research, namely, monitoring traffic to internet sites generated by machine readable information; utilizing machine readable information to facilitate e-commerce transactions; utilizing machine readable information to facilitate product purchases; cataloguing and indexing media objects with machine readable information; preparation of business reports; preparation of business reports based on information decoded from image or audio signals; preparation of business reports based on information decoded from product packaging, labels, tags, coupons, magazines, circulars, in-store signage and physical displays; provision of marketing reports relating to e-commerce and other internet or global communications network connected sites or computers that are accessed based upon recognized image or audio signals; services to monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; e-commerce services, namely, making information available via telecommunication networks for advertising and sales purposes; product information services, namely, providing information about the goods of others via a global computer network, mobile telephones and portable communications devices; data processing services for managing product data; commercial evaluation and rating for others of consumer goods encoded with machine readable information prior to purchase; e-commerce services, namely, facilitating customer engagement with goods and service providers; business information management; providing online commercial and business information via digital watermarking in the fields of e-commerce and supply chain management; providing business information about digital watermarking use in the fields of e-commerce and supply chain management
42
Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software
design services for packaging; computer services, namely, encoding machine readable information in image signals; computer services, namely, encoding machine readable information in digital product packaging design files for reproducing the information on packaging produced from such digital product packaging design files; adding machine readable information to product packaging, labels, tags, magazines, circulars, in-store signage and physical displays; development and consulting services in the field of product packaging; online services, namely, for embedding of machine readable information into images and audio to provide website links to computers; consulting services in the field of steganography including encoding and decoding hidden information; consulting services in the fields of signal processing, print technologies and print processes; graphic design services, namely, including machine readable information in electronic media in the form of graphic designs; computer services, namely, custom programming services for others in the field of software integration, application program development, and machine readable information in electronic media; providing identifiers for products and assets for trade in commerce using digital watermarking; computer security consultancy services; online services, namely, providing temporary use of online non-downloadable software for managing and tracking projects and results relating to images and audio with embedded machine readable information; computer services, namely, electronic detection of copied content; services in the nature of searching and retrieving information, sites, data and other resources available on a global computer network; quality evaluation and rating of physical items encoded with machine readable information