The mark consists of the words "GO BLUE! PLATE CHOOSE MY SEAFOOD FOR SUSTAINABILITY" in the color white, the fork is in the color gray, the plate is in the color white, with a left half section in the color turquoise blue, with the word "SHRIMP" in the color white, below which are the words "SCALLOPS", "MUSSELS", "SALMON", "STRIPED PANGASIUS", "SEAWEED", "TILAPIA", and "MILKFISH"; the right half of the plate design is divided into three sections, on top the section is in the colors orange and features a list of the words "CRAYFISH", "KING CRAB", "LANGOSTINO", "SWIMMING CRAB", "SNOW & ROCK CRAB", "HOKI", "SQUID", "POLLOCK", "IMITATION CRAB MEAT", "YELLOWFIN TUNA", and "MARINARA SEAFOOD MIX" all in the color blue, below the orange plate section is the yellow plate section featuring a list with the wording "FLYING FISH ROE", "LOBSTER", "OCTOPUS", "BARRAMUNDI", "GOLDEN POMPANO", "MAHI MAHI", "WAHOO", "RED COD", and "SCAD" all in the color blue, below the yellow section of the plate design is the small red section of the plate design it features a white line that extends outside the plate to point to the wording "EEL," "LARGEMOUTH BASS," "STRIPED BASS," "FROG LEGS," "JELLYFISH", "CHILEAN SEA BASS," "ESCOLAR," "KINGFISH OPAKAPAKA," "SCARLET SNAPPER," and "SWORDFISH" all in the color yellow. The four squares on the right are outlined in the color white and starting from the top where the top square is in the color turquoise and features the wording "2X/WEEK" in the color white, the square second from the top is in the color orange and features the wording "1X/WEEK" in the color white, the third square from the top is in the color yellow and features the wording "1X/EVERY OTHER WEEK" in the color white, and bottom square is in the color red and features the wording "1X/MONTH" in the color white, and all within a blue rectangle with rounded corners.