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9
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
software for processing images and graphics; computer software for signal processing and print applications; computer software for processing audio; computer software for encoding image data so as to embed identification information therein; computer software for encoding machine readable information in image and audio signals; computer software that encodes electronic content or physical items with data to identify such content or items; computer software for encoding machine readable information in images rendered on screens or digital displays; computer software for creating digital product packaging design files encoded with machine readable information; computer software for creating label files encoded with machine readable information; signal processing software for encoding information in digitally designed, produced or distributed media content and physical objects; software for decoding encoded data to recover the identification information therefrom; computer software for recognizing objects and audio signals; computer software for decoding digital information from image and audio signals; computer software for recognizing image and audio signals captured by optical or audio sensors and for linking users to e-commerce and other internet or global communications network connected sites or computers based upon such captured signals; computer programs for retrieving information about goods or physical objects through machine readable indicia; computer software for discovering electronic content or physical items by decoding data that was encoded in such content or items; computer software for discovering information associated with electronic content or physical items; computer software for mobile phones, hand held computers, data capture equipment, tablets, optical readers, electronic readers and scanners, for recognizing printed objects, image signals or audio signals, and for providing users with information based upon such recognition; computer programs for use in the retrieval of data from third-party websites; computer software for use in gaining access to and interfacing with third-party e-commerce information; computer programs for providing customers access to mobile marketing campaigns, social media, education and entertainment; computer programs for facilitating customer engagements with goods and service providers; computer software for recognizing image signals captured by optical sensors and for providing information to users based upon such captured signals; computer software for decoding information from an object for use in the fields of e-commerce, marketing, manufacturing, logistics, inventory control, quality control, tracking and authentication; computer programs for the management, inventory and procurement of electronic or physical goods and consumer products; computer software for point-of-sale systems; computer software for linking users to e-commerce and other internet or global communications network connected sites or computers based upon digital information in printed objects or image signals; computer software for mobile phones, hand held computers, tablets, optical readers, electronic readers and scanners, for decoding optical codes included in visual media, printed objects or image signals, and for linking users to e-commerce and other internet or global communications network connected sites or computers based upon such optical codes
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35
Advertising; business management; business administration; office functions
business information management; preparation of business reports; preparation of business reports based on information decoded from image or audio signals; e-commerce services, namely, facilitating customer engagement with goods and service providers; providing online commercial and business information via digital watermarking in the fields of e-commerce and supply chain management; product information services, namely, providing information about the goods of others via a global computer network, mobile telephones and portable communications devices; market research, namely, monitoring traffic to internet sites generated by machine readable information for business purposes; utilizing machine readable information to facilitate e-commerce transactions; utilizing machine readable information to facilitate product purchases; preparation of business reports based on information decoded from product packaging, labels and other physical items; commercial evaluation and rating for others of consumer goods encoded with machine readable information prior to purchase; providing business information about digital watermarking use in the fields of e-commerce and supply chain management
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38
Telecommunications
providing an online computer database in the field of information about telecommunications, namely, informational references to network services that correspond to recognized image signals captured by computer devices; providing access to machine readable information for communicating information concerning physical and electronic media objects using the internet
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41
Education; providing of training; entertainment; sporting and cultural activities
educational services, namely, instruction in the field of encoding machine readable information in image signals; educational services, namely, instruction in the use and benefits of digital watermarking in e-commerce and supply chain management; educational services, namely, instruction in the field of steganography; training services in the field of encoding machine readable information in images; computer education training; teaching and training in business, industry and information technology; providing on-line electronic publications in the field of steganography; training in the use and operation of encoding machine readable information in electronic media; educational services namely, instruction in the field of encoding information in digitally designed, produced or distributed media content and physical objects; providing business information about digital watermarking
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42
Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software
consulting services in the field of steganography; computer services, namely, encoding machine readable information in image signals; software as a service, namely, software for embedding of machine readable information into images; software as a service featuring software for encoding files with identification information therein; computer services, namely, custom programming services for others; computer services, namely, custom programming services for others in the field of software integration and application program development; consulting services in the fields of signal processing, print technologies and print processes; consulting services in the field of steganography including encoding and decoding hidden information; software as a service featuring software for connecting mobile device users to a uniform resource locator associated with an embedded identification number in physical items; software as a service featuring software for connecting mobile device users to a uniform resource locator associated with an embedded identification number in audio; software as a service featuring software for providing website links to computers; online services, namely, providing temporary use of online non-downloadable software for managing and tracking projects and results relating to images and audio with embedded machine readable information; computer services, namely, encoding machine readable information in digital product packaging design files for reproducing the information on packaging produced from such digital product packaging design files; development and consulting services in the field of product packaging design; design services for packaging; quality evaluation and rating of physical items encoded with machine readable information; computer security consultancy services; computer services, namely, electronic detection of copied content; services in the nature of searching and retrieving information available on a global computer network; computer security services in the nature of monitoring online activity to prevent unauthorized copying of online content, namely, e-books, literary works and other publications, and reporting of the same; monitoring online activity to prevent unauthorized copying of brand assets and reporting of the same; monitoring online activity to prevent unauthorized copying of intellectual property assets and reporting of the same; computer security services, namely, providing reports to others regarding unauthorized online copying